Using Virtual Production for Retail Environments

In the fast-paced retail industry, time waits for no one. When it comes to shooting content for those brands with physical locations, shutting down shop for a whole day is simply not an option.

Virtual production has offered a much more efficient, convenient, and creative approach to filming in these challenging locations. Check out this case study video, where my colleagues and I talk about the technology, and how we're bringing these photorealistic environments to life!