CONTENT
I have provided high-impact social media content for a wide range of brands and artists, and have also consulted with in-house content teams to provide better workflows and management protocols. Here are a few case studies across a handful of industries.
FOOD/SERVICE BRANDING
In August 2022, Feast & Fettle was in the top 2% in Inc.'s list of the 5000 Fastest-Growing Private Companies in America by revenue, and the reach of their delivery service continues to grow by the day.​ Social media photo/video content had been a major part of their marketing strategy, handled by a small team of young creatives. As the company expanded into new states and counties, the team was feeling overwhelmed trying to keep up with the endless need for fresh content. Rushing from one project to the next, even the simplest assets (logos, motion graphics) became a cluttered mess, missing assets needed to be recreated numerous times, and finished projects were never archived and thus deleted from existence.
I was able to create a workflow strategy that kept all projects and assets accounted for and easily accessible, thanks to a firm folder structure and ID-numbering process. I was also able to create a number of social advertising templates that could be used for county-specific targeting. Using that, I was able to produce and deliver (literally) dozens of targeted ads on a whim, eventually creating library of around 100 region-specific videos.
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📷: @feastandfettle
Regional ads.
At a moment's notice.
As FF expanded into new towns and counties, they needed highly-targeted, regional video ads (often dozens at a time) delivered fast.
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That’s where I came in. I built a templatized project file to streamline workflow, featuring three edit styles with distinct music and pacing, plus Horizontal, Vertical, and Square formats for every platform.
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From there, it was as simple as swapping in the hero shot and pre-animated town name graphic. I was able to deliver dozens of videos in just a few hours, and campaigns could be launched on the same day.​
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💡 Interesting learning: If a video claimed to represent a town but didn’t actually show authentic footage of it, people noticed immediately and the comments turned brutal fast. Negativity snowballs fast online, and once that happens, the campaign is as good as dead.
​Authenticity is non-negotiable on social media.
ENTERTAINMENT
For The Unicycling Unicorn, we leaned into the eccentric charm of our subject—an engineer-turned-street-performer who travels the world by van performing death-defying stunts on towering unicycles. With a mix of offbeat humor, jaw-dropping visuals, and genuine crowd moments, we crafted a social strategy that leaned into all of our whacky unused footage, crafting them into shareable, viral clips. Despite having no paid promotion, our content organically amassed millions of views across platforms and helped build an audience that’s deeply engaged with the journey.
We also used strategic collaborations with larger accounts to help push viewership. Yhese posts expanded reach, boosted credibility, and accelerated follower growth. Paired with tight editing and a pulse on what performs in short-form video, we turned spontaneous performances into a steady drumbeat of momentum leading up to the film’s trailer release.
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📷: @unicyclingunicorndoc
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💡 Interesting learning: Pinned comments can absolutely control the direction of conversation. If comments are trending negatively, pinning a positive comment actually has an impact on users' first impressions of the post.
MUSIC
With just a single music video and a few pieces of key art, we built out an entire campaign’s worth of social content to lead into the release of Johnnie G and the Royalty’s latest track. Rather than treating the assets as limitations, we saw them as creative opportunities—mining performance footage, BTS glimpses, and static visuals to craft a compelling, day-by-day countdown. Each post served a purpose: building intrigue, revealing new layers of the band’s aesthetic, and keeping followers actively engaged in the lead-up to the drop.
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The result was a lean but effective campaign that amplified anticipation and funneled attention directly to the video release. By varying formats—mixing quick-cut reels, quote cards, and teaser snippets—we were able to stretch limited material without ever feeling repetitive. It’s a testament to what strong creative direction and tight editing can do, even without a full-scale shoot or multi-platform ad spend. When the music speaks for itself, our job is to frame it in a way that gets it heard.
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📷: @johnniegandtheroyalty​​
